One of the main reasons we don't yet have a blog or other presence online is because the Big Boss is paranoid that we'd be a magnet for negative comments and criticism online. I tell him that it's already out there and he pales and asks how the heck we're supposed to control it. I don't really know how to answer him, though......

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I just joined a new company here in Boulder that's started to gain some national attention. That's cool, but the problem is, we don't always get positive publicity. As it's my job to manage our corporate reputation (well, that's not actually my title but it's part of my job responsibilities) I need to find some tools that will help me monitor mentions of the company and how it affects our reputation online. And did I...

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