I figured out how to add Google Analytics to my Web site, thanks [see Add Google Analytics to your Web Site Today] but now my colleague wants access to the Analytics reports and I really don't want to share my entire Google account information with her. Can I add people just to an Analytics account without them getting to my Gmail, Google Plus or other Google accounts?

In previous blog entries (see How do I sponsor searches on Google? and Advertising cannot be your only online marketing channel), I've talked about how to use paid services to promote your business online, focusing specifically on Google Adwords and how it lets your company appear as "sponsored" results on a search page. Then we talked last week about the distressingly ephemeral nature of paid advertising and explored examples of how mindshare rapidly declines once you stop paying.

The solution to the dilemma, the path to sustained visibility in the online world, is to understand the gestalt of Google, if you will, the core concept behind modern Internet search engines. Once you understand how they work, you'll see how you can rethink your online presence to maximize results without paying the proverbial arm and a leg.

In a word: content.

I am an HR person but right now I have given a task about marketing one of our websites for business. I am kinda new to it, I need to know what is pay per click and how website advertising works? Simply said, how do I market a website and make it sponsored link on Google, Yahoo and other search engines?

I am talking to a search engine marketing company that guarantees I will be placed in the top 3 sponsored positions on search engines. This sounds like a pretty good deal -- should I go for it?

I have some affiliate websites and use adwords. I was paying 5 to 10 cents a click for most keywords. I just checked online and see that almost all keywords are not showing due to low quality score. My click through rate has been 2%-5%. I see they are now asking between $.50 and $10. Is there anything I can do? Do you know what factors go into a quality score?

A friend of mine was telling me how he's making a ton of money doing what he called "adwords arbitrage", but was very coy when I asked him what it was all about and how it worked. Can you explain it please?

I have a google adwords campaign. When I look at my keywords in each adgroup, they all say active, yet most of them carry zeros in every other column. When I do a search my ad is not appearing and often there is only one or sometimes no other sponsered ads. Why is this happening, and why would it still say my keyword is active?

I'm a bit confused: I'm seeing a different set of numbers for the referrals I've sent to Google for people who want to sign up for their AdSense program. I've never seen a $5 payout before, I thought that it was a flat $100 when they earned $100 on AdSense (not that I've ever seen any of those payouts!) What's up?

I'm a long time interaction designer and web usability consultant looking to move more into web publishing to generate revenue. I have number areas of domain expertise that I'm considering writing about. I'd like to prioritize these based on AdSense value, but am not sure how. Can you offer any tips?

Hey Dave, I've been told that Google doesn't like squeeze pages any more and that that is why my clicks now cost about 100 times more than they used to. What gives? How do I get my cheap clicks back?

There's a domain name up for sale that claims to make 10-30 dollars a day in ad dollars, given an average of about 1,000 hits a day. The web site targets Unix. Is this a valid claim?

I can't believe this, but I just heard that Google AdWords is going to be extended to allow us advertisers to slip video snippets into our advertising? Can that be true, and if so, when can we try it out? I'm really excited as my product is perfect for little video demos...

I purchase Adwords on Google and when I look for myself I often don't appear. Google says I have set my cap at $30 and I have used up most of that by the time I check it out. Is that true? How does that work and how can I best optimize my return and appear more often in my selected words?

In light of Yahoo's move to ban trademark bidding, how long before Google follows suit? And how will Google's "quality score" component impact that decision?

I'm thinking about using Google AdWords, but I have the following
question. When someone Googles the name of my business my link come up as the top search result. If an ad for my site is also displayed, and someone clicks on that ad instead of the search result link, do I pay for that click? It seems like I might be paying for click-throughs on ads that aren't actually generating business. Can I prevent this?

I have an online shopping website in which I have setup google's Adwords Conversion tracking mechanism at two places, namely, Signup Confirmation and in the Payment page. In the Signup Confirmation page, I wish to track the number of signups occurring as a result of google adwords. While in the payment page, I wish to track the amount of the order.

Accordingly, while generating the conversion tracking code for payment page, I have entered value for the (Advanced option: conversion value) field to be equal to the order value. This Advanced conversion value helps to measure how much each conversion is worth to you.

In the Create Report screen while generating a customized report, which of the Conversion columns will help me track my order value if a conversion has occurred?