Search Engine Optimization: Mac versus Windows?
I have heard that Mac has issues with Google and SEO-related tactics. Is there any truth to this or is it all bunk? I am looking in to buy a Mac and move away from the PC world but I am getting conficting reports. Please, Dave, give me the truth about PC vs Mac.
I'm intrigued by this question, because this isn't the first time I have heard from people deep in the search engine optimization ("SEO") camp that Windows has a secret advantage over Mac with Google and search engine results placement (known in the SEO world as "SERP", actually).
But why? How could anyone think that the system that you use to access the Web, or even the operating system of the computer that you used to create or maintain (or tweak) your site could possibly be detected by a search engine and then affect your placement?
Hmmm.... let's think about this in rather a brainstorming way...
One possibility could be that Web site creation software leaves a distinct signature, like Microsoft Front Page's "Creator" meta tag. Maybe. But even if there is a distinct signature of some sort for pages produced by a Mac or PC, I find it basically impossible to believe that a search engine programmer would care about what computer you've used.
Perhaps the issue is the quality of code produced? Well, Macs seem to have had the edge with top-notch Web site development software for rather a while, so unless we're talking "advantage Mac", as they might say in a tennis match, I can't see where SEO folk would be worrying about this. Frankly, high-design sites are often anathema to search engine placement anyway.
Another possibility: an algorithmic bias towards Windows and against Macs in terms of the statistical likelihood that the content is high quality, unique and of value to the overall online community? I can just barely imagine a bias, though it'd be a bit of a daft one, but the bias would surely be in the other direction anyway, with the software assuming that Mac Web sites are just a wee bit higher quality, overall, than Windows sites?
The real possibility here, the likely basis of this question in my opinion, is that most of the SEO software -- position monitoring software, link building software, etc. -- is only written for Windows. This does indeed seem to be true. So perhaps the issue here is that SEO people have a bias towards Windows because of the availability of SEO software, but it gets diluted in the telling to be that search engines themselves prefer Windows over Mac.
To answer your question directly, however, yeah, in my opinion any talk of search engines preferring Windows over Mac content is bunk.
More Useful Search Engine Optimization (SEO) Articles:
✔ How do I restructure my Wordpress blog without losing SEO?
I have a wordpress blog that was using categories in the url structure like this: /category_name/post_name/ Then I had read somewhere that if...✔ Change in Web site navigation drops PageRank to zero?
We changed our website recently and also changed the menus on it so some of our pages have a different path now. For...✔ How do I implement add rel=author for Google serps?
I notice that sometimes on the Google search results that the author of the article is displayed next to the match in the...✔ Add a new site to my Google Webmaster Tools account?
Thanks for your earlier blog entry about how to verify my account with Google Webmaster Tools! Now I want to add an additional...✔ How do I verify my site with Google Webmaster Tools?
I've heard that one of the best ways to improve my Google search ranking is to fix anything that's marked as incorrect in...
Let's stay in touch!
Sign up for my weekly AskDaveTaylor Newsletter and you'll receive even more tech and gadget help right to your inbox, along with exclusive news and industry updates. It's good stuff. I promise!
I do have a comment, now that you mention it!
Check This Out Too...
Look for Answers
All Our Categories
Apple iPad Help
Articles and Reviews
Auctions and Online Shopping
Blogs and Blogging
Building Web Site Traffic
Business and Management
Computer and Internet Basics
d) None of the Above
Google Gmail Help
Google Plus Help
Industry News and Trade Shows
iPhone and Cell Phone Help
iPod, Sony PSP and MP3 Player Help
Kindle Fire Help
Mac OS X Help
Pay Per Click (PPC) Advertising
Search Engine Optimization (SEO)
Shell Script Programming
Tech Support Video Help
The Writing Business
Twitter, LinkedIn and Social Network Help
Unix and Linux Help
Video Game Tips and Help
Windows PC Help
Find Me on Google+
ADT on G+