Industry guru Dave Taylor offers free tech support on a wide variety of technical and business topics, including HTML, online advertising, Cascading Style Sheets, Web design, management, Unix, Linux, search engine optimization, online dating, Mac OS X, shell script programming and Microsoft Windows.

How do I get free wifi Internet at a Starbucks?

Starbucks makes a big deal out of the fact that if you get a Starbucks Card you also get free wireless Internet access at Starbucks stores throughout the United States. Nice, but how do you *do it*? When I connect it says I already need an AT&T or T-Mobile account?


Dave's Answer:

Though I spend a lot of my time in smaller local cafés in my neighborhood (a small latté tip to The Cup and Amante), I also spend time at Starbucks too, so know exactly what you're talking about!

When they first introduced the free-wifi-with-a-Starbucks Card promotion, it was actually easier because there was a big graphical advert on the first page you'd see on the AT&T site that said "click here if you have a Starbucks card", but it's no longer. So let me step you through the process and even point out one of the snafu's that catch many unwary users...

First off, when you get to a Starbucks location, you'll see two wireless networks: "att" and "tmobile". If you want to use the Starbucks free wifi setup, you need to choose "att": the other won't get you anywhere useful. Once you connect, try to go to a non-secure web site in your browser. I usually use "yahoo.com" for this. It'll relay you to the AT&T wireless login page. A page that - idiotically enough - doesn't have a "sign up for a Starbucks account" link.

Skip it.

Instead, go to Starbucks.com, where on the lower left you'll see:

starbucks att get wifi account

Click on "Get an AT&T Wi-Fi account", and you'll jump through a few explanatory ads:

starbucks att get wifi account 2

Got it! Click on "Get Started Now" once or twice, then...

starbucks att get wifi account 3

You need a Starbucks account, so choose that, and it opens up a new panel immediately below that prompts you to specify an account and password. Since there's no way I have found to assign a new Starbucks card to an existing AT&T account (even though they say it's possible), I suggest you come up with an account name that lets you step through sequential values, as I have done here with "d1taylor3" (my previous account was "d1taylor2", for example).

starbucks att get wifi account 4

Enter the account info you want and click "Next".

Now it's time to register your Starbucks card, and to make this easy, you'll want to ensure you've used it in the last 30 days:

starbucks att get wifi account 5

Enter both the main card number and, after scratching off the gray opaque cover, the PIN number too, then click "Finish".

Now:

starbucks att get wifi account 6

Here's where there's a bit of a snafu that's ready to trap the unwary! If you take this all on face value you have a dilemma, because you can't get to your email to click and confirm your new account because you can't get online, but you can't get online with your account until you confirm your account. Right?

Well, not quite... In fact, you need to confirm your email address at some point in the future (though I'm not sure what happens if you don't), but if you scroll to the bottom of that page, you'll see a much more pleasant link:

starbucks att get wifi account 7

Click "Sign In", and, after all that, you're back where you started. But this time you actually have account credentials that should work:

starbucks att get wifi account 8

Make sure you choose "AT&T WiFi" for the network from the popup and also check the Terms of Service checkbox before you click on "Log In".

starbucks att get wifi account 9

You're online! Congrats.

Now, one more step: find the confirmation email and confirm your address:

starbucks att get wifi account 10

Clicking on the link leads to:

starbucks att get wifi account 11

*phew* Quite an ordeal, at least 10-15 minutes if you're not blindingly fast at clicking and typing. I understand why Starbucks does this, but I have to say that they'd be far better served to make it *easy* for people to utilize the Internet connectivity at a Starbucks outlet. In fact, I think that they should let you just type in a number directly from an active Starbucks card on the AT&T Wifi page and let that be sufficient for you to access the Internet. All these other hoops, setting up accounts, PINs etc, strike me as make-busy work and far more complicated than necessary.

If the issue is that AT&T and Starbucks can't figure out how to share the database of active Starbucks cards, well, that's their problem, it shouldn't be our problem as potential customers who want to know that they can get online with 60 seconds of work or less, not having to go through ten flaming hoops each time they want to go online...

Anyway, my rant aside, I hope this helps you figure out how to connect as quickly as possible the next time you find yourself in a Starbucks, wanting to go online.



Help others find this article at Del.icio.us, Digg, Netscape, Reddit, and Stumble Upon    

Subscribe!

Never miss another useful Q&A article again! Subscribe to AskDaveTaylor with Google Reader.

Comments

It isn't that ATT 'can not' make the connection to an active Starbucks card, it is that they are using the 'free' aspect to gather marketing info. ATT wants YOU as a paying customer, somehow, someway

If Starbucks wanted to give you free wifi, they could just leave an open wifi station. This is ATT providing the service, in return for getting to sell you on their other services.

Think about it a moment- much of the Ma Bells actual income has been from Yellow Pages and Business accounts over the years. As ad based directories become less important on paper, those salesmen have to earn their keep otherwise. A hefty proprtion of ATT payroll is all about getting your money somehow; as the actual physical providing of the service runs itself most of the time.

Posted by: bus at October 24, 2008 12:57 PM

Bus, you raise a good point. The problem that you're not addressing, however, is one that I've heard in response to this blog entry on Twitter: "holy cow, this is ridiculously complex for wifi!" Starbucks needs to continue what made it a success in the first place: focused attention on every aspect of the customer experience including wifi connectivity. If they just hand the experience off to AT&T who, as you state, sees the "free" wifi as a marketing opportunity, then customers find it a huge pain to connect and end up going elsewhere. Net result, wifi ends up losing them business, not gaining them business.

There are so many other ways they can collect demographic data in a smart manner that the clumsy registration system is an embarassment. For example, enter your active Starbucks card number on the first screen (no PIN, why do you need a rub-off PIN? I mean, it's wifi, for goodness sakes, not a $100 coupon!) and that gives you 60 minutes. After that you have to fill out a demographic survey to get another 60 minutes, and so on, hour by hour. You want to just check your email for 30, no worries. You want to spend the afternoon there? Okay, we want to know a lot more about you...

See what I mean?

Posted by: Dave Taylor at October 24, 2008 1:17 PM

I have a lot to say, but ...
Starbucks coffee cup I have a lot to say, and questions of my own for that matter, but most of all I'd like to say thank you for all your efforts on this Web site by buying you a chai!

I do have a comment, now that you mention it!









Remember personal info?


Please note that I will never send you any unsolicited commercial email. Ever.

While I'm at it, please note that by submitting a question or comment you're agreeing to my terms of service, which are: you relinquish any subsequent rights of ownership to your material by submitting it on this site.









Uniblue: Free Virus Scan

Search
Find just the answers you seek from among our 2000+ free tech support articles by using our Lijit search engine.


Help!





Subscribe to
Ask Dave Taylor!

Add to Google Reader
Add to My Yahoo!
Subscribe in NewsGator Online

RDF   XML

Free Updates!
Sign up and get free weekly updates and special offers on books, seminars, workshops and more.


Recent Entries
Join the List!
Join my author info mailing list, where you'll learn about my upcoming books, speaking gigs, and more!


Book Links
© 2002 - 2009 by Dave Taylor. All Rights Reserved.

Note: This web site is for the purpose of disseminating information for educational purposes, free of charge, for the benefit of all visitors. We take great care to provide quality information. However, we do not guarantee, and accept no legal liability whatsoever arising from or connected to, the accuracy, reliability, currency or completeness of any material contained on this web site or on any linked site.

[whiteboard marker tray]
"Ask Dave Taylor®" is a registered trademark of Intuitive Systems, LLC.