I read your previous article about How to get quoted in the newspaper but I have to say that I really don’t quite understand how this PRLEADS service works. Can you offer an example of how it all fits together?
Sure, and I understand your confusion because there is a wee sprinkling of luck involved in the entire process. But as it happens, I had an entire sequence of seeing a lead, responding, talking to the reporter, and being quoted in a national publication all transpire today, so I can lead you through the process.
First off, two or three times a day, I see a set of leads via email sent from PRLEADS that match my own profile in Internet, business and parenting. In today’s email I saw the following query:
I’ve blanked it out here, but I simply clicked on the email address of the reporter listed in the blurb and sent the following email message:
A key idea here is that I have a relevant subject, so she could correctly file my email message in case she’s working on more than one story, and that I actually presented my point of view in the message rather than sending some sort of teaser about “I have an interesting perspective, please call so we can talk” or similar.
Sure enough, about 45 minutes after I sent the message, she called me up (and, no, I didn’t send her a 555 number 🙂 and we chatted for a few minutes, mostly just her asking if the quote I gave her was an “exclusive” or had already appeared on my weblog or in publication elsewhere – it hadn’t – and how I’d like to be cited.
That’s music to your ears when you’re working to gain media visibility!
A few hours later, E-Commerce Times published Spitzer Sharpens Focus on Spyware, wherein I’m quoted:
All in all, a good result from spending 10 minutes on an email message and another 10-15 minutes on the phone with a reporter, I’d say.
The really good news is that you too can sign up for PR LEADS  : it’s $99/month and for most business folk it’s some of the best money they spend on becoming recognized as an expert in their industry.
I hope that this helps clarify how you can work with PRLEADS and use it to gain more visibility in your market space and build a brand around yourself or your company too.