If you’re a faithful reader of Ask Dave Taylor you already know that we occasionally feature other writers who have contributed guest articles. Not adverts, not advertorials, but solid, valuable content that adds to the overall helpful information on the site. In fact, I like having friends and colleagues contribute because they have specific areas of expertise that add value to the site for you, the reader. A win:win.
But that doesn’t mean it’s always easy working with a guest blogger, and if you have a blog, you might find these tips and suggestions helpful when you too are evaluating content from others…
That’s so much more reader-friendly than having a half-dozen links to specific pages on the guest author’s site sneakily embedded in the article itself. In fact, articles should have external links where appropriate, but those should ideally be to other sites. Not other sites in the SEO company’s portfolio, but actual third party sites that are logical places for more information on the specific point or item. Mention a company? Link to it. Mention a person or a publication? Link to it. Etc.
There’s more to working with guest bloggers, including how to schedule their entries into your publication queue — mix things up! — but that’s the starting point. Now, if you’re a blogger and accept guest submissions, what do you do that I haven’t mentioned here?