How do you set up an inhouse affiliate program?
My question is about in-house affiliate programs. How do you do it? What is the best, most stable software? I found AllAffilatePro software. I don't know anything about it. Do you need to bring in an ad server? Love to hear your POV on this.
I have experience with Commission Junction at a former job. I'd like to see if we can improve our ROI by bring it in-house. I most likely can hire a full time manager in this position. I work for a start-up in San Diego. We do financial loans and will hopefully be up on running soon.
I can't think of a better person to answer this question than Shawn Collins, who has a useful weblog called Affiliate Tip Blog and also runs a large, successful affiliate marketing conference twice a year called the Affiliate Summit. The next one's in July at Disneyworld in Orlando and I'll be there, talking about blogging and other ways to promote your business online. I'm already looking forward to it!
Anyway, I asked Shawn this question and here's what he had to say:
There are a couple ways to go the DIY route with an affiliate program, either by using an ASP or installing scripts on your machine. In terms of cost and quality, I'd go with MyAffiliateProgram from KowaBunga for an ASP and Groundbreak.com Ultimate Affiliate if you want it on your server.
The installed software option looks more attractive, because it's generally got a much lower, one time price tag. However, there are lots of attributes you get with an ASP that doesn't come with a script. When you install a piece of software, your tech support will often end with the successful installation. Also, in the case of many off the shelf products I've seen, additional versions come seldom if at all.
Additionally, you've got intangibles like the reputation of the ASP. In general, they've got a network associated with their technology, so your program gets a certain credibility just for being on that platform. On the contrary, the performance and reliability of your server are a big question mark for affiliates. Since the ASPs are working with hundreds or thousands of merchants on a regular basis, they have some intelligence they can share with you, such as which affiliates have been flagged as fraudulent by other merchants. And some features that the big affiliates require, like sub-ID tracking, are not available with the scripts.
Think about the technology you use as a long term solution. It's going to be a big headache for you if you establish your program on some script and later decide it's just not scalable. Then you've got to migrate the affiliate program and affiliates. One place to get lots of demos of affiliate program technologies and opinions from customers of those technologies is at the upcoming Affiliate Summit conference - July 9-11 in Orlando.
More Useful Business and Management Articles:
✔ How do I trademark my group's name?
Yo Dave! So I'm looking 2 trademark my group's name, and once its trademarked will I get a certain certificate of trademark to...✔ Export LinkedIn Profile as a PDF Resume?
I've spent the last year or two updating and adding to my LinkedIn profile and it has a ton of information about me....✔ How do I run a credit card transaction with PayPal Here?
I contacted PayPal and got their little blue triangle card reader for use with the "PayPal Here" application, so I can process credit...✔ How do I search for a registered trademark?
I'm trying to come up with a new name for our software product, having been informed by a customer that a really big...✔ I'm unemployed. What do I list on LinkedIn?
I wanna ask you about LinkedIn. What's the best practice to fill out the CURRENT POSITION Field when you are not working and...
Let's stay in touch!
Sign up for my weekly AskDaveTaylor Newsletter and you'll receive even more tech and gadget help right to your inbox, along with exclusive news and industry updates. It's good stuff. I promise!
I do have a comment, now that you mention it!
Check This Out Too...
Look for Answers
All Our Categories
Apple iPad Help
Articles and Reviews
Auctions and Online Shopping
Blogs and Blogging
Building Web Site Traffic
Business and Management
Computer and Internet Basics
d) None of the Above
Google Gmail Help
Google Plus Help
Industry News and Trade Shows
iPhone and Cell Phone Help
iPod, Sony PSP and MP3 Player Help
Kindle Fire Help
Mac OS X Help
Pay Per Click (PPC) Advertising
Search Engine Optimization (SEO)
Shell Script Programming
Tech Support Video Help
The Writing Business
Twitter, LinkedIn and Social Network Help
Unix and Linux Help
Video Game Tips and Help
Windows PC Help
Find Me on Google+
ADT on G+