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How do I use Google AdSense Channels?I just signed up for Google AdSense after hearing about how much money some people are making on their websites, and now I read that I should be using "channels" to allow detailed traffic analysis. What are channels and how do I add them to my AdSense code? Wherever you've been getting your information, it's spot on! If you're using Google AdSense with more than one ad layout or on more than one area on your site or even more than one site, you must be using channels to really understand how your site traffic flows and what's really generating the revenue for you. On this site, I have four different channels of AdSense data, each named after the specific ad layout I'm using: askdavetaylor-bottom (the adblock after the full Q&A), askdavetaylor-top-rect (the adblock between the Q and A), askdavetaylor-linkunits (the small title-only adblock in the right navigation bar) and askdavetaylor-leaderboard (the large, wide ad block after the opening graphic but before the main content of the home page and elsewhere on the site). To work with channels, you need to log in to your AdSense account and click on the "AdSense for Content" tab. Then click on the subtab "Channels" and you'll see two major sections, URL Channels and Custom Channels. I use Custom Channels so that's what we'll explore here. Scroll down on this page just a bit and you'll see the Manage Custom Channels area: ![]() You can see that I already have quite a few channels, but the important thing to notice here is that you can add new channels as easily as typing in the name and clicking the "Create new channel" button. Create a couple for yourself, and you can use spaces, punctuation, whatever you want to make them truly mnemonic. Now you'll need to change your ad layout to have the system include your new channel in your actual AdSense code block. Unfortunately, Google uses numeric shortcuts for the channel IDs so you can't just type it in by hand. On the other hand, you can simply select your new channel on the ad layout page and note the new line in the AdSense block. Here's what I see when I choose the "askdavetaylor-leaderboard" channel: <script type="text/javascript"><!--
google_ad_client = "pub-7950118917489847"; google_ad_width = 728; google_ad_height = 90; google_ad_format = "728x90_as"; google_ad_type = "text"; google_ad_channel ="7151328846"; //--></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> Notice the new field there? google_ad_channel = "7151328846" Armed with that line of information, you can then quickly go into your weblog templates, SSI included files, or individual Web pages to tweak your existing AdSense blocks to include the channel where appropriate. Or, of course, you can simply copy and paste the entire block, replacing your old ad with the new ad code. That's all you need to do! Now, to reap the benefit, when you look at your traffic reports, make sure you click on the "top channels" link. You'll go from this view: ![]() to this far more informative view: ![]() See how that can really help you understand how your adverts are working? Another really smart use of channels is when you're testing two different styles of ad layout or color scheme. Name two channels "a" and "b" and then you can do some real science-wiz-style A/B testing and refine your results! Hope that helps you get more out of Google AdSense! If you haven't yet signed up for the AdSense program, by the way, please check out: • Get Started Making Money with Google AdSense Before anyone gets too excited, I do have explicit written permission from the AdSense team to share actual numbers, actual reports and similar. My publication of this and related data is not a violation of the AdSense Terms of Service, for which I'm quite appreciative. :-)
Categorized:
Pay Per Click (PPC) Advertising
(Article 5916,
Written by Dave Taylor)
Tagged: google adsense, make money with adsense Previous: Is email from Verizon Wireless actually phishing? Next: How do I play Sudoku? Subscribe!
What makes me interested with your article is your marvelous incomes :) We have a lot of content that is password protected. Is it possible to run AdSense for Search for our site? Ciao Gautam, you cannot use AdSense on pages that are secured by a password according to their terms of service. But you wouldn't want to anyway: if AdSense can't see the page, it can't target the ads and you'd just get generic ads that aren't a good match anyway. Posted by: Dave Taylor at August 30, 2006 7:29 AMUpdate: Google is testing out AdSense for password-protected pages! Please check it out here: http://www.askdavetaylor.com/google_adsense_on_password_protected_areas.html Posted by: Dave Taylor at November 4, 2006 10:58 PMI have signed up for adsense. I am not sure how I go about starting. Posted by: Hariharan Subbiah at December 5, 2006 2:56 AMi started using adsense and it is showing 0 cpm after 18 impressions and 2 clicks. how can i start earning how cpm will be decided? Posted by: suresh at February 13, 2007 5:34 AMplease read it carefully,i have 430 impression and 11 clicks and 2.56% ecpm but i have got 1.28 dollars. Why? Posted by: sidharth at March 23, 2007 10:30 AMOkay, I'm not usually this much of a quitter, but AdSense makes no sense to me at all. I don't understand what a channel is, why I have to create one and why I can't just get random links from content tags such as "books, blogging, writing, etc." It seems like way too much effort when it could be very simple. Posted by: Delores at February 21, 2008 11:14 AMDave, Fantastic site! Thank you for taking the time to share your considerable knowledge. The AdSense numbers you post are enviable - hopefully with your help I'll be able to duplicate your success. Question: In the adsense reports, is it possible to find out exactly which pages (content) perform the best for ads. Currently I am guessing by trying to synch Google Analytics and Adsense data. Is there a way to objectively discover which content pages have the highest click throughs and earnings? Posted by: Ted at April 13, 2008 10:18 AMThanks for your note, Ted. I have been asking the AdSense team for per-page reporting for quite a while, but it's "possibly coming" and I have no further clue than that. I would love to see full stats on a per-page basis, but even with Google Analytics, we're still on our own to figure this sort of thing out for ourselves. Posted by: Dave Taylor at April 14, 2008 1:01 PMPlease show me how i can earn $1000 a month with google adsense. Easy answer, Prince: produce really good unique content on a well-designed site, and make sure you're involved with other sites that are focused on the same customer community. And persist: it'll take months, if not years, to get to $1000/mo in AdSense revenue. But it can be done! Posted by: Dave Taylor at March 19, 2009 8:50 AMthe thing is, i have custom channels, i place the codes but the ads are still not targeted. i dont want to place all ads that match the content of my site, but still i've been trying for months. the same wrong channels ar ad appears and the custom channels dont seem to work. Help anyone!!! Posted by: usman at June 16, 2009 2:27 AMI have placed the codes for my site. But when I try to view my site, there's no ads showing! pls help, why are my ads not showing? I used a text only banner.. Posted by: nineswordz at September 26, 2009 8:51 PMThanks for the info. Me and dolores still don't get what a channel is and how to add it. I want goodreads and amazon to be on my links as well as facebook and I dunno some other sites. How do I make channels, what do I call them? Posted by: Erik at November 24, 2009 5:06 PMYour site is a very NICE example for us AdSense publishers. Thanks Again Posted by: Manendra at January 3, 2010 10:54 PMThanks, great explanation from someone who has used it and achieved results. Posted by: Jason Price at January 25, 2010 6:19 PMim not using any channel in my ads. should i make more money if i add it? Posted by: David Sanderson at April 27, 2010 5:32 AMDavid, nope, sorry to report that adding channels to your AdSense won't get you more revenue. Except... if you can compartmentalize ads by location on your page and/or by category or area of content, then you can learn more about your visitors and learn how to better target popular material and locate the ads on those pages, which, in the long run, will help you generate more revenue. Posted by: Dave Taylor at April 27, 2010 8:03 AMGot news for you the Top Channels dropdown is gone as of yesterday. Too bad they are the only game in town Posted by: John S. at September 16, 2010 8:37 AMWhat an in-depth Answer and attractive stats Dave. I am wondering if that's earnings from since in the early adsense days? Posted by: Gordon at September 29, 2010 10:07 PMThanks for the kudos, Gordon. I have deliberately not specified the date of these reports, but I will say that I am still a happy AdSense publisher... Posted by: Dave Taylor at September 29, 2010 10:14 PMDave i change my channels what happen next?i change it like popular keyword i use in my channels it is okey to use popular keyword in google adsense channels? please check my website any advise will appriciated. This is quite attractive stats. I had never made more that 2.00 per day on adsense. Posted by: Karla at October 12, 2010 9:15 PMUsing these channel ads can be a lot more targeted to specific cpa offers. ............ Can I use more than one channel on on site/blog? Example: I have 9 channel and have only 1 blog. Can I use these 9 channel on one blog? Posted by: Try at November 9, 2010 9:05 PMTry, definitely. I have about twenty different AdSense channels here on AskDaveTaylor so I can keep track by category of clicks, revenue, etc. Posted by: Dave Taylor at November 10, 2010 4:44 AMHi Dave, Hi Dave, your rectangle is positioned brilliant and it has a high conversion rate. how is the top leaderboard performing in your site? I found out that it works in content too, as some kind of related topics link right below the content. And what about Chitika and Asterpix? Does this work? Posted by: Chris Sander at February 21, 2011 2:01 AMOkay... help- I don't understand what exactly I should be typing into the "channel" name. My blog is about denim- so so I name 5 channels under that ad for specific retailers and denim companies or do I just put Premium Denim in one Designer Apparel in another? What is the benefit of a descriptive channel name? Posted by: KC G at February 24, 2011 11:42 PMThanks dave, really good information that i learnt, been looking for this everywhere. Posted by: Bevan Joyce at March 23, 2011 9:21 AMNice post. I use channels to track the performance of each ad block and links unit on my blog and it has been helping me to know which ones are really getting me the earnings. This goes a long way in tweaking the ads for best performance. Posted by: OgbongeBlog at April 24, 2011 11:09 AMHi Dave! I couple of weeks I implemented the adsense code on my first blog .But now I 'd like to use channels.Is it possible to go back and name my channels, or I have to start new blog in order to set up channels? Posted by: Mellony at June 3, 2011 10:48 AMYou can definitely set up channels after the fact, Mellony. Just go into the AdSense interface where it lets you generate code for ad blocks, add the channel you want, then replace the existing code on your site with the new code. Done! Posted by: Dave Taylor at June 3, 2011 10:58 AMI think it's important to know which ads on which pages are getting the most clicks as well. Let's say you have a 250 x 250 ad block on 10 pages and you have one custom channel for this ad block,you may well get people clicking on this ad block a lot, but they may not necessarily tell you which page they are viewing the most. Is it not a good idea to create a custom channel for each page? Posted by: Penn Wooding at September 16, 2011 6:52 AMGreat point, Penn, that's why it's a really smart idea to hook up AdSense to your Analytics account. The two combined can give you information like the most profitable pages, which is not something you can get from AdSense alone. Read this for more information on how to get this working: http://www.askdavetaylor.com/connect_join_google_adsense_analytics_accounts.html Posted by: Dave Taylor at September 16, 2011 10:13 PMHi Dave, Marina, you can definitely use more than one channel on a page - I'm doing that on this very page - but you can't use the same include code or script to do so: something need to specify the channel ID and that's going to have to change. I'm not familiar with google_ad_request_done so can't advise further. Posted by: Dave Taylor at November 7, 2011 6:15 PMI just created some sites for google adsense. I have a tool that automatically ads my ads. In that tool there is a box that ask for channel. I put my primary hosted domain name there. All my sites are under that name.BUT, I have never created a channel though. Now I wonder if that can affect my adsense negatively, as there is no such channel ever created. I have 1000's of pages. do I need to go back in and delete that wrong info (channel name) ? I have searched everywhere with this questions. Seems you will know. Can you email me with the answer? I don't see that request here. Thanks Posted by: Oxford Moron at November 18, 2011 9:57 AMHi Oxford. Hmm.... so you're worried that you've created channels that aren't actually live on your site? I really can't imagine that would affect your AdSense results at all. Remember too that AdSense has control over matching ads to content, but your overall traffic is up to the Google search team (quite disconnected) and the CTR is really up to the creativity of the advertisers themselves. Btw, why not just create the channel to match what your AdSense add utility has included? :-) Posted by: Dave Taylor at November 18, 2011 10:27 AMI just learning how to optimize google adsense. I think that many websurfers have the ad blocker add on and that prevents many ads from even showing up. Is this method can be used? Posted by: aufa at January 24, 2012 3:23 AMI have something to say, now that you mention it, but ...
I do have a comment, now that you mention it!
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