Dave, after reading the latest issue of BusinessWeek, your Intuitive Life Business Blog and a bunch of other sources, I’m ready. I want to learn how to create, design and maintain a blog that’s interesting, engaging, and helps me promote my business online.
The problem is, while I can find lots of classes and seminars about why to blog, there just isn’t anything about how to blog. Any suggestions for me?
What a great question! I don’t know if you’re aware, but just last week I ran a standing-room-only workshop on The Case for Business Blogging. As I reviewed the feedback from that workshop, however, it became clear that your question is a universal one: as much as everyone attending the event knew that they needed to learn about why their business should be blogging, everyone also wanted to learn how to blog!
I’ve taken all this feedback to heart and am pleased to announce my How To Blog hands-on workshop, June 2nd, here in Boulder, Colorado. It’d be perfect for you, if you can get out here to beautiful Boulder for a day…
Here’s what’ll be covered:
- A Survey of Weblog Solutions
- The advantages of Typepad for your first blog
- Signing up for a Typepad account (hands on)
- Configuring your Typepad account “just so” (hands on)
- Picking a template from the many available and installing it to customize the look and feel of your new blog
- Using Technorati and Google to find existing Web pages on your topic and how to figure out their “permalinks”
- Writing your first weblog entry!
- Including a link to another Web page in your blog entry
- Uploading pictures to Flickr, and integrating Flickr pictures into your new weblog
- Publicizing your new weblog
- Questions and Answers. Lots of them.
Why focus on Six Apart’s Typepad product? Because it’s built atop the same platform as the industry-leading Movable Type (which powers this very weblog), it’s industrial strength, powerful enough for professional users (for example, you can map your existing domain name to your new Typepad blog), but easy enough for anyone to get started with and, most importantly, it runs on its own server so you can jump right in.
Frankly, even if you already have a weblog with a competing service like Blog Harbor or Blogsite, or are hosting your own weblog with Movable Type or WordPress, you’ll still get a lot out of this course.
FURTHER BIG IMPORTANT NOTE: The How To Blog workshops are limited to 30 attendees. That’s about half the number of people who attended the Business Blogging workshop, so if you’d like to actually build a Weblog of your own with expert assistance and some fun networking too, please do sign up ASAP so as not to lose out on a spot and end up on the waiting list.
Not sure about whether this kind of workshop would be of value to you? Thinking that maybe you can just muddle through getting started with Typepad on your own? Before you decide this isn’t for you, read through a few of the testimonials I received after the business blogging event:
If you’ve been thinking of dipping your toe into the blogging pool, whether professionally or just as a hobby, this four hour workshop will undoubtedly be the smartest, fastest and most enjoyable way to get out of the pit and onto the racetrack!