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How can I improve my Google results?

I've been reading lots of different material and I'm convinced that better search engine results will help me drive more visitors to my site and hopefully turn more of them into customers. What I don't understand is how to do that. Can you tell me the easiest way I can proceed? No books, though, I don't have the patience to read...

Dave's Answer:

Funny you should ask this question, as my friend Steven Van Yoder, author of the book Get Slightly Famous, and I are going to be hosting a teleseminar series in the next few weeks and as an introduction, we'll have a free call that you're invited to join on Thursday, 9 March, 2006. I'll let Steven explain what we'll be talking about:

Are you interested in maximizing your position on search engines in order to boost your business and attract more clients and customers? Then join me as I interview Google marketing expert Dave Taylor, author of The Complete Idiot’s Guide to Growing Your Business With Google.

This class isn't about how to program web pages. Instead, you'll learn how to think like an online entrepreneur and how search engines are impacting the world of business, online and offline. You'll learn the basics of optimizing your web site for search engines, identifying compelling content for your customers, joining the online discussion, and much more.

You'll learn:

What makes a good business web site
How to choose a good domain name
How you can promote yourself and become an online expert
How to assess the risks and rewards of online advertising
How technologies like weblogs can dramatically improve your findability and give you a profound edge over your competitors

We'll also spend time talking about business fundamentals, including how to best describe your core business on the Web, how to use Google to identify your competitors, and the secrets of tracking customer opportunities online.

Most importantly, you'll learn exactly why it's critical that you add fresh content to your site often, and the real secrets to increasing findability through strategically created Web content.

Dave has been involved with the Internet since 1980, “when it was barely a dirt road” on the information superhighway. He has grown and sold a number of online companies. Throughout this class, he'll share how his current web sites have certain features in common and how they have improved his bottom line.

Seats are limited. To register, just enter your name and email address in the form below and click the "register now" button.

Steven and I both invite you to join us for this call. I promise, it'll be both fun and entertaining, and hey, it'll definitely be worth the investment! :-)

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Categorized: Search Engine Optimization (Article 6016)
Tagged: google, search engine results, search engines, seo, serp
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Comments

Unfortunately, I didn't stumble across this post until after the event. I hope it went well and wondered if you were thinking of either posting the transcript or planning to use the material as the basis for another article?

Posted by: Christopher Rose at March 17, 2006 6:29 AM

Thanks for your question, Christopher! As it happens, we have an entire course that we've built around Growing Your Business with Google: the live course starts on 30 March, 2006, but we'll also have a nice packaged edition + coaching available for people who can't make the first three-month seminar schedule.

Please check it out at:

http://findability.info/workshop/

Posted by: Dave Taylor at March 20, 2006 12:21 AM

I cant get to the seminars. Do you have a book or post on Google ranking? I really enjoy reading Brad Fallon's site.

Posted by: Dave at April 24, 2006 5:37 PM

Sure you can, Dave: they're all held via telephone and the homework and discussion is all via Internet. Click on the link and check it out:

http://www.findability.info/workshop/

:-)

Posted by: Dave Taylor at April 28, 2006 1:13 AM

I have a lot to say, but ...

I have a lot to say, and questions of my own for that matter, but most of all I'd like to say thank you for all your efforts on this Web site by buying you a chai!

I do have a comment, now that you mention it!