How Can I Build a Maximum Revenue Site?

Oh wow. I am actually at a bit of a loss for words over this question. I mean, don't you need to start with content and then figure out how to monetize it once you've started to at least figure out what you're going to write about?

Further, what does it say about these programs that they'll sign you up and let you join their advertising networks without even having a Web site of your own? And what would the advertisers think if they knew that's how their ad dollars were being spent?

I have to say that I think you are not just putting the proverbial cart before the horse, but I think you're putting the cart before a barely cooled horseshoe and wondering how to get a horse in the first place!

It's just wrong. Really. You can't just "invent" a site, slap all these adverts on it and expect to be successful for any but the very lowest of expectations. I mean, really, what's there for a search engine to index? What content will you have - on what topic - to engage your readers so that they'd visit in the first place, let alone be sufficiently intrigued or engaged to click on an advertisement?

Further, by using popups and popunders, you cannot participate in the popular Google AdSense program as it prohibits those advertising vehicles. Those pay based on actual clicks, but if you did produce a valuable, interesting site of value to your community, you could ostensibly make more than $9.50 for each thousand visitors.

My suggestion to you is straightforward: put all those ad networks on the back burner and walk -- no, run -- to the local bookstore and buy a copy of my book Growing Your Business with Google. You'll see why it's critical to start with your business idea and with an understanding of your market segment before you do anything else if you truly want to create a successful business, be it just a Web site that generates some revenue or something more.

Oh, and don't forget that #1 people hate popups and popunders, so while you might attract some customers, you'll be easily screened by search engines and you'll be very unlikely to ever have a visitor return a second time.

Really, doing the right thing is so much easier in the long run. The Web doesn't need more digital pollution, but there's always space for smart, informative new sites, and yes, many of them can generate a nice little ancillary revenue stream.

Good luck to you.