Google AdWords: Are my Keywords Active, or Not?
I have a google adwords campaign. When I look at my keywords in each adgroup, they all say active, yet most of them carry zeros in every other column. When I do a search my ad is not appearing and often there is only one or sometimes no other sponsered ads. Why is this happening, and why would it still say my keyword is active?
I know Google AdWords, but not as well as my friend and colleague Joy Milkowski. So I asked her to tackle your question and here's what she shared...
Adwords, much like a Rubik's cube, can usually be solved with some twists, turns, adjustments and a few more twists! There are a handful of possible explanations for these occurrences within your Adwords account. Let's explore why this could be happening by starting with explaining what "active" means to Google. Your ad is considered active if the maximum cost per click (CPC) you've designated AND the quality score are both high enough to meet Google's standards. However, an active ad doesn't necessarily show for all search queries, though it meets the aforementioned criteria.
First things first: how popular is the key phrase you're concerned about? You mention the many zeros in the columns for certain key phrases that are listed as "active". That could be a function of limited search activity which leads to fewer impressions (times the ads are shown) for a given key phrase. Of course, without enough impressions, it makes sense that there would be little or no clicks on your ad. Bottom line - if not many people are searching for your key phrase, you're going to see a lot of zeros in your Adwords reports. Because you mentioned that there is sometimes only one ad (or none) on the page, it could be that the search query isn't as "in demand" for searchers or advertisers.
Here are some other possible explanations for your ad not showing on your searches, though it is listed as "active":
However, if something is awry in the ad display, you'll see an error message such as the one shown below (even though the phrase is listed as "Active".
If you've tried all the remedies above without success, you can contact Google for help. You can also submit more in-depth Adwords strategy questions to me on my blog, Marketing Joy. If you've never had any training on the Google Adwords system, allow me to also suggest my Intro to Adwords course, which goes much deeper into the strategy of setting up and the initial management of Adwords accounts, much more so than the Adwords Learning Center.
More Useful Pay Per Click (PPC) Advertising Articles:
✔ How much money should I be making with AdSense?
Hey Dave, I get ~130.000 views per month and for 30 days of using AdSense I earned $60, is it a lot or...✔ Add Po.st Social Media (Facebook, Google Plus) widgets to your blog?
I really like the set of social media buttons you have on the pages of your AskDaveTaylor site, Dave. What are they, and...✔ How is CPM calculated on Google AdWords YouTube Video?
Have you bought Google AdWords Video [actually it's called "YouTube Promoted Videos" -dt] before? I'm confused about whether the CPM bid for 1000...✔ How do I connect my Google AdSense and Analytics accounts?
I'd like to connect up my Google AdSense account and my Google Analytics stats account. I understand that if you do this, you...✔ Why doesn't AdSense earn me any money?
I subscribe to any Google Adsense earnings but zero in the day, I do not know why: I hope you can advise me...
Let's stay in touch!
Sign up for my weekly AskDaveTaylor Newsletter and you'll receive even more tech and gadget help right to your inbox, along with exclusive news and industry updates. It's good stuff. I promise!
I do have a comment, now that you mention it!
Check This Out Too...
Look for Answers
All Our Categories
Apple iPad Help
Articles and Reviews
Auctions and Online Shopping
Blogs and Blogging
Building Web Site Traffic
Business and Management
Computer and Internet Basics
d) None of the Above
Google Gmail Help
Google Plus Help
Industry News and Trade Shows
iPhone and Cell Phone Help
iPod, Sony PSP and MP3 Player Help
Kindle Fire Help
Mac OS X Help
Pay Per Click (PPC) Advertising
Search Engine Optimization (SEO)
Shell Script Programming
Tech Support Video Help
The Writing Business
Twitter, LinkedIn and Social Network Help
Unix and Linux Help
Video Game Tips and Help
Windows PC Help
Find Me on Google+
ADT on G+