This is part of a multi-part series on custom stickers. Part one is Custom Stickers For Your Business, part two is A Guide to Buying Custom Stickers and part three is Types of Sticker Printing.
If you’re like most small businesses, or even if your business is a large one, you most likely need to advertise without going over a marketing budget. When you’re marketing budget is pretty limited, you may not want to spend it all on radio and television advertising and print advertising is expensive as well. So, it goes without saying, that stickers are relatively inexpensive to print and they can be a great way to advertise.
Stickers incorporate one of the best forms of advertising there is – word of mouth. When placed in strategic places, or even in the most common of places, stickers are able to generate great interest. Historically, stickers have been well suited on car bumpers, but today you’ll find them literally everywhere. From laptops to backpacks to windshields to storefront doors and windows, stickers can be stuck anywhere and everywhere. No matter where they are stuck, someone is bound to see them and your business will be recognized.
Stickers can be likened to miniature moving billboards…
Whether you utilize traditional bumper stickers or custom made stickers in the size and colors of your choice, stickers are incredibly versatile and an excellent way to use your existing customer base to promote your business. Like the “Rocky Mounts” stickers mentioned in part one of this series, stickers are memorable. Even if you don’t know where exactly a business is located, with a memorable sticker design stuck on your products or your customer’s vehicles, you’re going to remember that business’s name or their logo at the very least.
Stickers can be distributed in wide variety of methods. They can simply be given away when customers purchase products or stop by your store or you can mail them to your mailing lists or you can use them to encourage people to sign up. You’d be amazed at what people will do for a sticker.
Stickers can be distributed online as well. If you have a website, stickers are excellent for promoting your website if you include your web address on them. When people visit and sign up for your newsletter or direct mail offers, offer stickers as an extra incentive to sign up. People have even distributed stickers via Craigslist and personal blogs. Just request an address and send them a sticker.
People particularly love free stuff. Stickers are very affordable and that makes them great for give-aways. If you have a store, include them with purchases. If you have a restaurant, have your servers or managers distribute them while chatting with guests. Schools also have a variety of distribution options available to them as well. Give them away at school functions, to honor students or parents on open house nights. They are great for encouraging school pride at football, baseball or basketball games. You could even give them away at band concerts.
Of course, you don’t have to just give your stickers away either. Turn the tables and use them as both a marketing tool as well as a fundraising tool. Sell the stickers in your stores or have students sell them to raise funds for field trips, classrooms or other school functions. If your stickers are unique and different, then people are going to buy them up in hoards.
The best thing about stickers is that they’re promotional items that don’t necessarily advertise blatantly. People love stickers, even if they are logos, and no matter what is on them they aren’t really seen as marketing materials, but something cool and unique to your business or your brand.