Does your top level domain affect your search engine rankings?
Hi Dave! I have a question regarding search engines and top level domains. Do you think that search engines look at this when they rank the site? Is it possible that .com has bigger value and caries more weight than, let's say, .net or .cc (my TLD)
This is a darn interesting question, and one that clearly isn't cut and dry because there's a lot of debate in the SEO community on this topic.
The question is really: everything else being equal, would a ".com" be ranked more highly than a ".cn" or a ".fm" or similar?
My answer: yes.
Of course, since Google uses at least 180 different factors when it calculates Search Engine Results Placement (SERPs), the odds of having two pages with the exactly same score other than domain name seems exceptionally unlikely: if two pages were the same, then the newer file would suffer from a duplicate content penalty!
Nonetheless, I believe that there's also a psychological issue too, and know that I have a higher degree of confidence buying from a ".com" company than a ".cn" or ".cz" company, though I own ".com", ".net", ".org" and ".info" domains. No ".mil" yet. :-)
So if you have the choice between a splendid non-mainstream TLD domain name and a crummy, obscure name that's a ".com", I would suggest that you pick the former, not the latter. But then again, I believe that the vast majority of people come to a site because of the content, through search engines, so a human-readable domain might not be that important anyway.
I think you'd also find the following article worth reading:
More Useful Search Engine Optimization (SEO) Articles:
✔ How do I restructure my Wordpress blog without losing SEO?
I have a wordpress blog that was using categories in the url structure like this: /category_name/post_name/ Then I had read somewhere that if...✔ Change in Web site navigation drops PageRank to zero?
We changed our website recently and also changed the menus on it so some of our pages have a different path now. For...✔ How do I implement add rel=author for Google serps?
I notice that sometimes on the Google search results that the author of the article is displayed next to the match in the...✔ Add a new site to my Google Webmaster Tools account?
Thanks for your earlier blog entry about how to verify my account with Google Webmaster Tools! Now I want to add an additional...✔ How do I verify my site with Google Webmaster Tools?
I've heard that one of the best ways to improve my Google search ranking is to fix anything that's marked as incorrect in...
Let's stay in touch!
Sign up for my weekly AskDaveTaylor Newsletter and you'll receive even more tech and gadget help right to your inbox, along with exclusive news and industry updates. It's good stuff. I promise!
I do have a comment, now that you mention it!
Check This Out Too...
Look for Answers
All Our Categories
Apple iPad Help
Articles and Reviews
Auctions and Online Shopping
Blogs and Blogging
Building Web Site Traffic
Business and Management
Computer and Internet Basics
d) None of the Above
Google Gmail Help
Google Plus Help
Industry News and Trade Shows
iPhone and Cell Phone Help
iPod, Sony PSP and MP3 Player Help
Kindle Fire Help
Mac OS X Help
Pay Per Click (PPC) Advertising
Search Engine Optimization (SEO)
Shell Script Programming
Tech Support Video Help
The Writing Business
Twitter, LinkedIn and Social Network Help
Unix and Linux Help
Video Game Tips and Help
Windows PC Help
Find Me on Google+
ADT on G+