Does the Unilever logo have a hidden message?
Not that I'm paranoid or anything, but I'm very suspicious of the logo of huge food conglomerate Unilever and the more I look at their tiny logo, the more I can see occult symbols in it. First it was Proctor & Gamble with its 13 stars and creepy man in the moon, now it's Unilever? Debunk this, Dave, tell me I'm wrong. Or are you part of that company too?
Easy does it, there's no occult conspiracy or paranoid situation here. In fact, the Proctor & Gamble logo has been around for over 150 years and was originally conceived as an homage to the 13 colonies, hence the 13 stars. The man-in-the-moon image? It was a common graphical element back in the mid 1800's and there's no satanic conspiracy, sorry to report.
Here's the P&G logo, in case you haven't looked closely at it before:
By the way, P&G changed its logo almost a decade ago, so I'd be darn surprised if you're still finding the man-in-the-moon logo on any products you're buying in the supermarket today.
Unilever is a more interesting situation because the company admitted that it faced a difficult task coming up with a single symbol to represent its widely diverse business units. Modern conglomerates often have this problem and that's why we can be quite surprised to find out who owns whom.
The Unilever solution was to create a logo comprised of the symbols that represent its major market segments, 23 of them. Heck, Unilever explains it all on its Web site. But let's have a look at the logo then figure out what we can ascertain:
Look at it really closely.
The 23 symbols you should be able to find include a sun, a hand, a bee, a palm tree, hair, a steaming bowl, DNA, a tea leaf, ice cream, a container, clothes, lips, a bird, a fish, a heart and more abstract symbols like snowflakes to represent 'frozen", "particles" and a recycle symbol.
Their Web site explains how each ties into the Unilever corporation, but some of them are worth highlighting as, well, they're pretty cool for a staid corporate logo:
Bird -- "A symbol of freedom. It suggests a relief from daily chores and getting more out of life."
Bee -- "Representations creation, pollination, hard work and bio-diversity. Bees symbolize both environmental challenges and opportunities."
Clothes -- "Represents fresh laundry and looking good."
How many other companies put that much thought into their logos?
So, anxiety put to rest? Corporations might be dangerous entities, but if they are, do you think they're going to have secret symbolism in their logos (outside of a Dan Brown novel, that is)?
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