Industry guru Dave Taylor offers tech support on technical and business topics, including iPhone, iPod, Microsoft Windows, Sony PSP, cellphones, online advertising, CSS, Web design, business, Unix, Linux, SEO, Mac OS X, and shell script programming.     


What's the difference between a trackback and a ping?

I'm trying to figure out all this blogging stuff, but I'm a bit confused about two aspects of blogging: pings and trackbacks. What's the difference?


Dave's Answer:

You're not alone, I'll tell you that. I was recently attending a blogger meetup here in Colorado and was rather surprised to find out that many bloggers don't understand the difference either. When one attendee endeavored to explain it, I realized that he too didn't fully understand.

Here's the difference: a ping is a message sent by a blogging application to blog search engines like Technorati that inform the systems that you have posted a new entry. If you think about how a regular search engine like Google works, you'll realize that when you add a new page, nothing happens until the search engine stumbles upon it, so the "on demand" pings are quite efficient and are one reason that blog entries are so quickly indexed. If your blogging tool doesn't send out pings -- which most do -- then you can also generate these system pings through a service like pingomatic.

By contrast, a trackback is a mechanism that attempts to have two blogs engaged in the same discussion threading their discussion so that someone who stumbles upon one weblog will see the conversation continued on the other. For example, let's say Mike Arrington at Techcrunch and I got into a debate.

On my weblog, I could then include a link to a specific blog entry on his site that I'm addressing. By doing so, my blog system would then automatically send a trackback to his weblog system, and if he'd configured it to accept trackbacks, his site would automatically publish a link back to my blog entry and discussion, as if it were a comment left on his blog. If he then blogs about what I've written and references my weblog entry, I'd see a trackback from him. Etc etc.

The theory of a trackback is splendid, but the reality, the pragmatic reality, of trackbacks is that unfortunately they were quickly overrun by spammers who realized that it would be quite easy to send spurious trackbacks and gain links to their junk sites from legitimate weblogs. As a result, most bloggers have trackbacks disabled (I do, for example) and we all just accept that there's not yet a good solution to the problem.

I hope that this clarifies the difference between a ping and a trackback.


More Useful Blogs and Blogging Articles:
✔   Get my shopping cart plugin to work with WordPress?
We've put in a shopping cart for a client that's not working, and we need some help! The cart is currently using the...
✔   Embed an audio player on a blog or web page?
I have some mp3 audio files I've recorded and would like to have people who visit my site be able to listen to...
✔   Can I write a guest review for AskDaveTaylor.com?
Hi Dave. I'm a big fan of your site and love that you're doing so many reviews now. I've noticed, however, that there...
✔   Change author on WordPress blog post?
I have two accounts set up for my WordPress blog and I'd like to be able to have all my posts from a...
✔   How do I restructure my Wordpress blog without losing SEO?
I have a wordpress blog that was using categories in the url structure like this: /category_name/post_name/ Then I had read somewhere that if...

Let's stay in touch!
Sign up for my weekly AskDaveTaylor Newsletter and you'll receive even more tech and gadget help right to your inbox, along with exclusive news and industry updates. It's good stuff. I promise!
    Enter your name: and your email addr:  




Categorized: Blogs and Blogging   (Article 8021, Written by )
Tagged: blogging, blogging jargon, pings, trackbacks
Previous: Is there an easy way to encrypt a PDF?
Next: Is "Prince Caspian" book 2 or book 4 in the Chronicles of Narnia?




Reader Comments To Date: 1

Stepan said, on May 6, 2008 3:21 PM:

Dave, you are correct in explaining "ping" system that goes out and lets aggregators like technorati, odeo, and google blog search know, however there is a whole different "protocol" for communicating with other blogs, similar to trackbacks called pingback. It is built on top of XML-RPC protocol and is used to let other bloggers or sites know that you have linked to them. Here is the spec: http://hixie.ch/specs/pingback/pingback. Main proponent of it is Wordpress and I imagine there are plugins for other systems out there. Chances are if your blogging platform supports xmlrpc, it will support pingbacks. I believe the question asked at that meetup was the difference between trackbacks and pingbacks rather than trackbacks and pings. All 3 are equally important I believe. Although you have video evidence, and I'd imagine you can pull my punk card right back with this. :)

Starbucks coffee cup I do have a lot to say, and questions of my own for that matter, but first I'd like to say thank you, Dave, for all your helpful information by buying you a cup of coffee!

I do have a comment, now that you mention it!











I will never send you any unsolicited email. Ever.






Check This Out Too...

 
Look for Answers
Need Help? Ask Dave Taylor!


Follow Me on Pinterest

Find Me on Google+
ADT on G+
© 2002 - 2013 by Dave Taylor. All Rights Reserved.

Note: This web site is for the purpose of disseminating information for educational purposes, free of charge, for the benefit of all visitors. We take great care to provide quality information. However, we do not guarantee, and accept no legal liability whatsoever arising from or connected to, the accuracy, reliability, currency or completeness of any material contained on this web site or on any linked site. Further, please note that by submitting a question or comment you're agreeing to my terms of service, which are: you relinquish any subsequent rights of ownership to your material by submitting it on this site. My lawyer says "Thanks".
"Ask Dave Taylor®" is a registered trademark of Intuitive Systems, LLC.