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How do I customize Kontera contentlink text adverts?Looks like you've switched from IntelliTXT to Kontera in-line adverts, Dave. But your implementation of Kontera seems to be more targeted than I'm used to seeing on sites. How did you change the link color? How did you avoid having Kontera's ContentLink ad links in the titles of your articles? Do share! You're right that I've been running a test with the Kontera advertising network as a possible replacement for IntelliTXT. So far, it's going well, but since the two networks have different ad inventory and use different algorithms to target your content and add links, it's a bit tricky to compare "apples and apples", as they say. When I do have conclusive comparative data, however, I'll write about it on my business blog, so if you haven't yet checked it out, you might want to subscribe to the RSS feed. In terms of the Kontera ContentLink system, it's pretty configurable, which is nice. For example, if you want to change the color of the linked text, just specify a new color using the standard colorname or hex color notation, assigning the value to the variable var dc_AdLinkColor that's probably already in your Kontera ad block that you pasted to the bottom of your pages. For this page, the links you see (they're double-underlined) are actually specified with the following line: var dc_AdLinkColor = '#116';
You can see a full list of colors at a variety of places on the Web, including my own Internet safe color palette page. There are two more customizations you'll want to know about with Kontera: how to turn on ContentLinks for a block of text, and how to exclude a passage from the ContentLink network. The first is done by surrounding the material you want scanned for potential links with <div class="KonaBody"> and its ending partner </div>. By using that, you accomplish two things: you indicate where links can be placed, but by using it at all, you also appear to communicate with their engine that the regions outside of the block are off limits for ad links. Once you have indicated the block within which you're happy to see ads show up, you can then exclude sub-sections with <span name="KonaFilter"> and its partner tag </span>. Let me show you an example of both at work in a passage of text:
That should get you going with the Kontera customization. Note that if you haven't yet signed up for Kontera, I'd appreciate you letting them know I referred you, and if you don't meet their minimum traffic requirements, I can sometimes help you slip in under the wire. In fact, a good place to start is here: Get Started Making Money with Kontera Ads.
More Useful Pay Per Click (PPC) Advertising Articles:
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Categorized:
Pay Per Click (PPC) Advertising
(Article 7214,
Written by Dave Taylor)
Tagged: blogads, contextual advertising, intellitxt, kontera, ppc Previous: How do I use a Sprint Sierra Wireless AirCard 595 with Mac OS X? Next: Why do I have all these spammy MySpace comments? Reader Comments To Date: 8Dave Taylor said, on May 29, 2007 2:54 PM:
Not to ask an obvious question, Geri, but do you have the exact same code block on both your home page and your secondary pages? Often those are different templates so I can easily see you adding the adlinkcolor attribute to the primary page, but not the secondary pages... rulman said, on June 4, 2007 8:14 AM:
i want this to.where's the css or js file.? Seferm said, on July 4, 2007 1:09 PM:
I implemented a Kontera Ads (ContentLink Ad) and it works fine on IE, Firefox, Safari but not Opera. In Opera, when you run your mouse on the Kontera highlighted link, somehow the entire text and link text on my website expand and thus difficult to read. Miguel R. said, on September 6, 2007 5:33 AM:
I just got accepted in Kontera. I see that the Kontera links you have have just one underline not two. How can we achieve that? Also, how can we exclude some competitors websites from being shown in the ads? Chino Yray said, on October 9, 2007 7:50 AM:
how come your kontera add only has one line? acnecaremike said, on December 9, 2007 11:44 PM:
great post. very informative. i use kontera side by side with adsense. hosting said, on August 25, 2008 4:28 AM:
well i have done it with help of plugin but tell me how can i make those ads single underliner
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Hi there. I have changed the Adlinkcolor into 'white'. On my homepage the links are in white but when I go to my posts the links are in blue. Can you please help me. Thanks.