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Create a Paypal subscription link for email messages?

I am opening up a premium subscription service and want to send out a note to my existing free subscribers offering them an upsell. In the message, I want a link that'll take them to Paypal to set up a subscription. I know how to make a button on Paypal for subscriptions, but is there a way to make an email link?


Dave's Answer:

There certainly is, and if you've figured out how to create the subscription button in Paypal you should find that it's only the tiniest extra step to actaully grab a shorter URL that's suitable for email purposes.

Since most people reading this don't know how to create a Paypal subscription button, however, let's start where all good tutorials start: at the beginning. :-)

Log in to your Paypal account.

Tip: You'll need a merchant or premium account for this to work. Check on the Paypal site about upgrades if needed. It's free, just requires more verification...

Now, along the top tabs is one labeled "Merchant Services":

paypal create recurring monthly billing subscription 1

Look on the main page and among the many, many options you'll see a section labeled "Create Buttons":

paypal create recurring monthly billing subscription 2

As I have highlighted, click on "Subscribe".

Now you'll be at the button creator area in Paypal. It's pretty slick, with tons of flexibility, but that comes at the price of it being a bit complex, with many options. Take your time...

paypal create recurring monthly billing subscription 3

In this first section, give your subscription item a name, even if it's just "membership" or "subscription". You can pretty much ignore everything else.

Scroll down a bit...

paypal create recurring monthly billing subscription 4

For our purposes, I'd say you can skip all of these, but if you are building a button of some sort for your Web site, not a link for an email message, then experiment with these settings and what they you do.

Scrolling down yet further...

paypal create recurring monthly billing subscription 5

This is where it gets interesting. How much per billing? How frequently are you billing? What's the end date? Enter it all, double check that it's all accurate, and scroll down yet further...

paypal create recurring monthly billing subscription 6

Given that you need a merchant ID to create a subscribe button, I'm not sure how you can switch accounts, but my personal Paypal account is verified too, so perhaps that's why I have this option? Anyway, again, for what we're trying to accomplish you can safely ignore all of these options and just click on "Create Button".

Here's the code:

paypal create recurring monthly billing subscription 7

If you're working on a Web page, that's what you'd need to copy and paste into the source or HTML view of the page. But we're not, so click on the Email tab instead:

paypal create recurring monthly billing subscription 8

There we go! A nice, short URL that you can easily paste into an email message or even Tweet out or share on Facebook if you're so inclined.

Wondering what someone will see when they click on it? You can find out for yourself: click here to subscribe to my unnamed subscription for $125/month or you can just look at the following screenshot:

paypal create recurring monthly billing subscription 9

If you do actually subscribe, I'll probably eventually cancel your subscription. :-)


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Categorized: Auctions and Online Shopping   (Article 9808, Written by )
Tagged: paypal merchant, paypal payments
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Reader Comments To Date: 3

djemmers said, on February 28, 2011 6:44 AM:

hi

I have a free paypal account.
You are talking about upgrades and that they are free.

Does this mean you can get an upgraded free account?

could you tell how?

Converter guy said, on March 8, 2011 8:48 PM:

Hi Dave,
Thanks for than, basically it is the web link address that gets copied into the email body. HOWEVER, would you know how to add paypal affiliate ID into the pp donate buttons? Lots of people keep on using paypal after a first signup. Google checkout is great as well. All the best Mate.

June said, on July 22, 2011 2:42 PM:

Thank you so much for this , it is what I've been looking for for long time.

However, I paste the code to my email message using a webmail and send a test to my own yahoo email all I see is the code, not the button.

What do I need to do to get to see the button?


Thanks again big time and I really want to buy you a cup of coffee. I'll do for sure.

Starbucks coffee cup I do have a lot to say, and questions of my own for that matter, but first I'd like to say thank you, Dave, for all your helpful information by buying you a cup of coffee!

I do have a comment, now that you mention it!











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