Industry guru Dave Taylor answers questions about a wide variety of technical topics, including SEO, Google AdSense, Unix, Linux, MySpace, blogging, mp3 players, Mac OS X, shell scripting, Vista and Microsoft Windows.

Blogs and RSS Feeds

Learn how to maximize social network benefits in Hawaii!

Aloha Social Media Summit
You've heard about MySpace, LinkedIn, Facebook and Digg, but are you involved with Twitter? uStream? Is your podcast in the iTunes Store directory? Are you running out of ideas for your blog or perhaps haven't even started it yet? Do you know how to ensure that your business site always ranks at the top of the search engines?

Now, the big question: do you need to do this for your business to be more successful as we move into 2008 and beyond?

You know you do.

The problem is, who do you turn to for trustworthy, accurate and honest answers, advice that can help you rise above the noise of your marketplace?

And how the heck can you get a free holiday in Hawaii out of the deal?

My answer to you: The Aloha Social Media Summit.

Building Web site traffic

How can I vote for a favorite podcast in iTunes?

I've been listening to a ton of different podcasts in the last few months and while most are lame, there are a couple of really good ones. Is there some way I can vote for the good ones or otherwise help promote them, ideally in Apple's iTunes Store?

Building Web site traffic

How do I figure out my iTunes Podcast URL?

I have a popular business podcast called Startup Story Radio that I produce every week - as you know, since you've been on the show! -- and want to extract the URL so I can have a simple "listen to us through iTunes" link, but every time I click on the button in the subscribe email, it switches immediately to iTunes itself and I can't see the URL. Help!

Building Web site traffic

What articles or blog entries should a lingerie store write?

Well, mine is an online lingerie store. A healthy one, ok ?! My level of HTML is simple one... things like css, php, still don't know how to use.. What kind of contents of article should i have?

Building Web site traffic

Does Digg just dislike Harry Potter?

I have a quick question for you, Dave: I'm trying to bookmark a Web page at The Leaky Cauldron, a Harry Potter website, and Digg refuses to work with it. Does Digg just dislike Harry Potter, or what's going on?

Building Web site traffic

What new technologies should I incorporate into my online store?

With all the new technology coming fast and furious – RSS, video blogging, mobile advertising – is it wise for me to jump into any of these technologies for my affiliate site or should I wait for wide adoption of a strong few? In other words, do I need all that tech on my site?

Business and Management

How do I keep track of cost per click, SEO, etc?

I love selling things but am not that strong with numbers. Are there suggestions on ways to organize my SEO, cost per click and stuff, but is easy on my brain?

Building Web site traffic

How can I use a mailing list without spamming?

I am a total newbie to internet marketing and I am excited by the many opportunities I've found. Recently, I joined a new group through an affiliate link and when I paid, was given a list of 125,000 names and addresses. I want to send an affiliate marketing email to them. How should I start doing it without violating SPAM regulations? I need help, please!!

Building Web site traffic

Can MySpace and YouTube drive traffic to my site?

Is there a way I can use Web phenomena such as MySpace and YouTube to get more clicks on my affiliate site?

Building Web site traffic

Should I have one centralized site, or lots of local sites?

I hear local sites are proving popular. Should I build out separate sites for every local audience?

Building Web site traffic

How Can I Build a Maximum Revenue Site?

I want my own page but am unsure how to go about it. I have banners from Money4net, Dreammerchants, Popups from Money4net and popunders from Dreammerchants, casualmedia. I'm figuring that it all will pay $9.50 per thousand impressions, but am in need of someone who can help me install it all. Any suggestions?

Building Web site traffic

How do I moderate discussion boards / forums?

I'm starting up some message boards (forums) for my Web sites. I expect a lot of junk (spam, flames, etc) and I'm only doing this because I will have an employee moderating the boards to try and keep them clean, happy and family friendly. Seems that there should be some site or book that collects wisdom from people who have had to moderate discussion boards and forums: what to look for, how to settle disputes, etc. But a search turned up nothing so far. Any suggestions?

Building Web site traffic

Does Googlebot visit more often because of my blog?

If I place a link on my business' home page to my weblog and then make sure to update my weblog frequently, will the "Googlebot" come a-knockin' on my home page just as frequently as my blog?

The reason I ask is because in your book Growing Your Business with Google you indicate that Google cares about pages, not sites. This seems to suggest to me that if I update my blog frequently, Google will come to my blog page frequently, but not to my site.

Building Web site traffic

One site, lots of subdomains, or multiple sites?

I have several different ideas for web sites that are similar (in that they involve mathematics and statistics) but also very different in terms of topic area (for, example, sports, investing, health). Does it make sense to put all of these into a single web domain, with subdomains for each topic area? Or would it be better to have a separate domain name for each topic area? Which approach would seem more likely to be better business-wise, leading to more permanent visitors/customers for my content, more clicks on my Google-ads, and more income for me?

Building Web site traffic

What's a Google Web Page "heat map"?

I've been reading everything I can about optimizing Web pages for both usability and ad traffic, and just recently came across the term "heat map", referring to some method of tracking what area on a page people look at, I guess? Can you tell me what it's all about and perhaps give me a clue about where I can find more information about how to apply heat map data to my own site design?

Search Engine Optimization

Paid for SEO, still have PageRank 0: Was I Ripped Off?

New to the web, paid a company back in March to register my new website with all the search engines. As I am now reading your book (Growing your Biz with Google) in August, I see that my website has a 0 page rank! does this mean that I am not even registered with "Google"? Did I get ripped off?

If you could check and see if I am even in existence with Google and Yahoo, that would be great. If not, please tell me how I can fix this problem as fast as possible, as I am currently working on a "review website" with Microsoft Front Page 2003, that I plan on using to load up with links back to my main website, and I would assume I am spinning my wheels if I am not even registered? If you can let me know if this tactic (creating a review website of various other home business opportunities) will work, I would be most appreciative! I have had my site up since March and it just sits stagnant!

Do you think this will breath some immediate life into the site? (ie: traffic?) Thanks in advance, Dave. Love the book so far! Also, when you agree to add other links to your website, where do you put them? Should I create an entire page just for links? And where is the best place to get into reciprocol linking when your site is relatively new? Does reciprocol linking work as well as building a review site? (ie: one way linking?) and lastly, how do you suggest registering a new website in the future so that I don't have this problem again?

Building Web site traffic

Can I be penalized for NOFOLLOW links?

Dave, I know that the NOFOLLOW attribute was introduced to prevent PageRank bleed through blog comment spam, but now that my site is automatically creating those NOFOLLOW links, I'm afraid that the search engines might assign some negative karma to the "linked to" domain, which would be my own. Is that something I should be worrying about? Thanks, Steve.

Building Web site traffic

How do I have both language versions of my site spidered?

Dave, I want to design a website in two languages. But if search engines only let you submit one 'index.htm' on the same domain, how can I make sure both language versions of the site receive equal attention?

Search Engine Optimization

Does Google need to be informed of new Web sites?

Dave, I reviewed the sections on Building Web Site Traffic and Search Engine Optimization but I still have a question for you: Once I have set up the pages correctly, do I still need to contact the Google Gods to let them know a site exists, or is that dynamic?

Building Web site traffic

Should I add a discussion board to my Web site?

Dave, I'd like to expand my Web site so that I can get more traffic and produce more pages, so I've been thinking about adding a discussion board. Seems like it's pretty easy with third-party sites. But I'm not sure. What's your opinion about adding a discussion board?

Building Web site traffic

Why is Google's images.google.com visiting my Web site?

Dave, help! Who/What the heck is images.google.com and why is/are they/it looking at my blog a thousand times a day? Is this some kind of invasion of Googlealiens? Do I need a tinfoil firewall to protect me from the Mysterious Googleilluminatii? This is getting scary ...

Building Web site traffic

What does this blogspam comment mean?

Dave, Help! My weblog is drowning in these seemingly nonsensical postings from people that have nothing to do with my discussion, yet don't actually point to any sort of existing Web site or even a valid email address. On the assumption that they're not doing it just to annoy me, why would they bother to spam my weblog with this kind of stuff?

Building Web site traffic

Should I Avoid 'Page Swap' Link Exchange Proposals?

As is fairly common, I recently received an email from someone seeking to crosslink our two sites. It is always a wee bit of a surprise when these messages arrive, though, given my article How not to build traffic: respond to email solicitations of Link Exchanges. You'd think they'd at least reference the points made in that article in their email!

Okay, I said in my response, tell me how you would propose we accomplish this. Well, his second message with the details of the proposed exchange - to build traffic on both our sites and increase our mutual page ranks, of course - quite startled me...

Building Web site traffic

How not to build traffic: respond to email solicitations of Link Exchanges

Here's an email message that I received today, quite similar to email messages I receive at least a half-dozen times each day:


I am contacting you about cross linking. I am interested in real life debt because it looks like it's relevant to a site for which I am seeking links.

Not too bad, so far. But read on...

Building Web site traffic

The one page all sites should have: a sitemap

I admit it, a few years ago I was of the mindset that sitemaps were for Web sites that weren't well designed: after all, I reasoned, if the information layout made sense and the content was organized in a coherent and thoughtful way, you'd never need to visit a sitemap because you'd always be able to find what you were seeking directly through the site navigation.

Building Web site traffic

Three Ways to Adversely Impact your Google Pagerank

Most of the time on my weblog Free Web Money I talk about proactive things you can do to improve your search engine findability, your site's relevance for a specific key word or key phrase. For example, keyword density and page titles have both been explored in depth in previous entries.

Instead, this time I thought it would be useful to talk about a couple of things that you really shouldn't be doing, things that will actually lower your Google pagerank and, quite likely, your relevance score for the other top search engines too.

Building Web site traffic

How do you find cool domain names?

One question that comes up again and again with online entrepreneurs is whether it's worthwhile to register new domain names for different projects, and if it is, how the heck do you find good domain names!?

First off, keyword-relevant domain names can be a nice boost to your relevance and page rank (as discussed in How does Google figure out what pages are more relevant? Pagerank.) because if it includes the key word or phrase you're using, it further reinforces that your Web site is relevant to that topic. That's why this Web site is called free-web-money.com not "daves-guide-to-adding-neat-stuff-to-your-site.com" or "spliffo.info" or similar.

Building Web site traffic

How does Google figure out what pages are more relevant? Pagerank.

A core question for anyone on the Web, and certainly a question you should be asking if you're trying to monetize your Web site, is how the heck does Google figure out what sites are more relevant to a given search than others?

To get the answer, let's go back in time a little bit and look at the research papers from a Stanford University project called "BackRub". You should certainly recognize the authors...

Building Web site traffic

Increasing Traffic with the help of DMOZ

There are at least a million different ways to increase traffic to your Web site, but one of the most useful to the Internet community is to volunteer to be a category editor at DMOZ, an open source, public Web directory similar to how Yahoo! was in the early days before it became a media giant.




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