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Can I figure out if anyone's targeting my site through AdSense?I have an "advertise on this site" link on my site as you do, Dave, but I'm wondering: is there any way to know if anyone actually is advertising on my site, and if so, can I figure out what percentage of revenue I'm getting from that advertising? Until a few days ago my answer would have been "no", but just recently the Google AdSense team released an upgraded interface to the system that now lets you identify just what you seek, though it's sure not easy to find. Let me show you how a recent day broke down for me. First step, log in to your AdSense account. Now instead of looking at the usual Overview report, click on the Advanced Reports subtab. Now you'll see this: ![]() Now you'll want to choose AdSense for content on the dropdown, leave it to show Aggregate Data, choose a date range (I suggest just one day as the way it displays multiple days is pretty darn baffling in my opinion) and then make sure you specify that you want to show data by Individual Add Unit. All of a sudden a new checkbox will appear: "Show data by targeting type - contextual or site": ![]() Make sure that last checkbox is checked and click on Display Report. Here's what you'll now see (albeit with different numbers!): ![]() Please click to see full-size image As you can see, I earned $229.89 in AdSense earnings yesterday, of which $221.40 was generated by contextual advertisements (that is, standard AdWords ad campaigns showing up on my AdSense pages) and $8.49 was generated by site advertisements (where advertisers have specifically targeted Ask Dave Taylor). The numbers do show that there are definitely one or more companies that are targeting my site but that their combined revenue doesn't, as Rick Blaine might have said at the Casablanca airport, "amount to a hill of beans" at this point. You should be able to generate the same report to ascertain whether or not there are any advertisers targeting your site, and good luck to you! What's that? You haven't signed up for Google's AdSense program yet? Then, please, start here:
While I'm writing notes in italics, let me also thank my pal Anne Mitchell of The Internet Patrol for bringing this cool new Google AdSense feature to my attention. Thanks, Anne!
More Useful Pay Per Click (PPC) Advertising Articles:
✔ How much money should I be making with AdSense?
Hey Dave, I get ~130.000 views per month and for 30 days of using AdSense I earned $60, is it a lot or...
✔ Add Po.st Social Media (Facebook, Google Plus) widgets to your blog?I really like the set of social media buttons you have on the pages of your AskDaveTaylor site, Dave. What are they, and...
✔ How is CPM calculated on Google AdWords YouTube Video?Have you bought Google AdWords Video [actually it's called "YouTube Promoted Videos" -dt] before? I'm confused about whether the CPM bid for 1000...
✔ How do I connect my Google AdSense and Analytics accounts?I'd like to connect up my Google AdSense account and my Google Analytics stats account. I understand that if you do this, you...
✔ Why doesn't AdSense earn me any money?I subscribe to any Google Adsense earnings but zero in the day, I do not know why: I hope you can advise me...
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Categorized:
Pay Per Click (PPC) Advertising
(Article 6004,
Written by Dave Taylor)
Tagged: google adsense, site targeted advertising Previous: How do I sort my Favorites in MS Internet Explorer? Next: Should we tweak our blog so it generates a valid RSS feed? Reader Comments To Date: 1
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You're welcome, Dave! :-)