
What articles or blog entries should a lingerie store write?Well, mine is an online lingerie store. A healthy one, ok ?! My level of HTML is simple one... things like css, php, still don't know how to use.. What kind of contents of article should i have? Pictures, man, we need pictures so we can properly assess your site and offer up suggestions on how to improve it. :-) Seriously, you ask an interesting question that relates to the design and deployment of just about all online sites, whether they be a storefront like what you have or a purely informational site for a non-profit organization: what should be included and what should be omitted? I believe that the key point here is to write about what your customers are interested in reading, not what you want to sell. This is tough for most entrepreneurs and marketing types because why would you write about your industry, about market news, about anything other than your wonderful - buy me - products and - buy me - the latest information - buy me - from the factory or trade - buy me - show? :-) The answer is: because if you write about what you want to sell, you're producing a sales page or a sales site, not a site of general interest to your marketplace. I don't care if you're Boeing or Mike's Camera, if you believe that you have already captured every potential customer in your market, you're doomed to eventually fail and die. Every marketplace has potential customers who haven't yet learned about you and your service or product line. In the modern age, the way they learn is by poking around with search engines. Curious about what companies make commercial jetliners? Your first stop will be Google. Ready to figure out what bicycle is best for mountainous terrain? Again, start at Google or your favorite search engine.
This is important because it illustrates my point: if you want to be a successful online lingerie store, I believe your additional / supplemental content (hopefully a blog) should focus on addressing topics relevant to why your customers buy your wares, not on the items of clothing themselves. If I were running a lingerie store, I'd have a blog associated with it that had a number of major topics: how to create a romantic evening, how to be/get your partner uninhibited, how to unplug your cellphone (only partially kidding on that one), dating dos and don'ts, lingerie styles to flatter any figure, how to be seductive, and even more pedestrian topics like finding the perfect bra fit, whether thongs are comfortable, why a merry widow is called a merry widow, and so on. I could also see you having a funny gift giving story of the week where you invite visitors to submit their best - or worst - experiences giving lingerie as a gift and offer up a gift certificate to each winner. I think the key would be to keep it fun, light and amusing. Not sleazy, not tacky, not about sex, per se, but rather about the wacky, crazy and goofy things men and women do to try and find - and keep - that special someone. Really, there are lots of potential topics for articles and/or blog entries once you think about the world and shared interests of lingerie shoppers rather than just the lingerie itself. Perhaps our readers will offer up some of their own suggestions here too [keep it clean, lads!] Good luck with your store!
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Never miss another useful Q&A article again! Subscribe to AskDaveTaylor with Google Reader. "And so, let's talk about lingerie. First off, it's worth pointing out that the reason Victoria's Secret is so darn successful is because the catalog and business was initially designed to appeal to men, not women. It wasn't about selling underwear to women, but selling romance (and sex, or the potential for sex) to the men who would buy lingerie for their wives, sweethearts, significant others, etc." That made me laugh lol =P Good statement =) My two cents, layout is very important, with pictures of models wearing the items rather than just on its own, I would be more inclined to purchase it if I knew how it would "potentially" look on me. You could blog about specials on certain items, and the benefits of the featured item. And if affordable prices won't get your target audience coming back, then blogging about news or other products (not necessarily linking to another product, just talking), that would go great with the items you sell. Perfect gift ideas, with items from your line, and also other things you could get them (and from where) to help guys out =P Posted by: Dewani at September 3, 2007 3:42 AMI have a lot to say, but ...
I do have a comment, now that you mention it!
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