In previous blog entries (see How do I sponsor searches on Google? and Advertising cannot be your only online marketing channel), I've talked about how to use paid services to promote your business online, focusing specifically on Google Adwords and how it lets your company appear as "sponsored" results on a search page. Then we talked last week about the distressingly ephemeral nature of paid advertising and explored examples of how mindshare rapidly declines once...

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In an earlier blog entry (see How to sponsor a search result), I talked about how to use Google AdWords to promote your business and how to get "sponsored" results in search engines like Google and Yahoo. I continue the conversation by talking about low cost grassroots ways that you can promote your business online through having a great content-based Web site, social networking and other avenues. But first, I want to talk about why...

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I am an HR person but right now I have given a task about marketing one of our websites for business. I am kinda new to it, I need to know what is pay per click and how website advertising works? Simply said, how do I market a website and make it sponsored link on Google, Yahoo and other search engines?...

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I am talking to a search engine marketing company that guarantees I will be placed in the top 3 sponsored positions on search engines. This sounds like a pretty good deal -- should I go for it?...

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I'm new to Google AdSense my website is a social networking. My page views of a single day is about 10000, but my Google AdSense impression shows only 4000-5000 impressions. Could you tell me why?...

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Social Media Networks like Facebook and LinkedIn offer businesses new channels through which to conduct marketing and advertising. But how effective are these, really? Ask any SEO or online marketing expert and they will tell you that it's an organic process and it takes time to develop real results. The key is to have good content that turns people into repeat visitors to your website - eventually they will buy. Really? "If you build it...

Continue reading about Why Advertising On LinkedIn Isn't Always Effective

I just got a MacBook Air and have been enjoying having the world's lightest laptop. It's an amazing piece of engineering and while it appears to have some critical features missing (like a DVD drive or Ethernet port) the fact is that I never used those features on my older MacBook Pro laptop either so it's not anything I miss. Frankly, with my Corsair 8GB flash drive, it's just a super-modern version of "sneakernet" and...

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I'm involved with a local woman's shelter, a 501(c)3 non-profit organization, and we're constantly struggling to gain visibility so we can get more donations and help more women. Recently someone told me that Google offers non-profits free advertising on their huge AdSense [she means AdWords --DT] network but I can't find any info?...

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I have some affiliate websites and use adwords. I was paying 5 to 10 cents a click for most keywords. I just checked online and see that almost all keywords are not showing due to low quality score. My click through rate has been 2%-5%. I see they are now asking between $.50 and $10. Is there anything I can do? Do you know what factors go into a quality score?...

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A friend of mine was telling me how he's making a ton of money doing what he called "adwords arbitrage", but was very coy when I asked him what it was all about and how it worked. Can you explain it please?...

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I wish to start my own computer repair service, i don't have any certs in that field, but i know what each piece of hardware is called and where it goes etc, should i get any certifications before it think about starting my own business?...

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I am a bit frustrated that my ISP lets me do whatever I want to the software in my account, but doesn't make my actual log files available from my server. This effectively means I can't track my traffic. Or can I? Are there solutions for tracking site traffic without being able to install software on my server?...

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I have a google adwords campaign. When I look at my keywords in each adgroup, they all say active, yet most of them carry zeros in every other column. When I do a search my ad is not appearing and often there is only one or sometimes no other sponsered ads. Why is this happening, and why would it still say my keyword is active?...

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I'm a bit confused: I'm seeing a different set of numbers for the referrals I've sent to Google for people who want to sign up for their AdSense program. I've never seen a $5 payout before, I thought that it was a flat $100 when they earned $100 on AdSense (not that I've ever seen any of those payouts!) What's up?...

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I'm a long time interaction designer and web usability consultant looking to move more into web publishing to generate revenue. I have number areas of domain expertise that I'm considering writing about. I'd like to prioritize these based on AdSense value, but am not sure how. Can you offer any tips?...

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I love selling things but am not that strong with numbers. Are there suggestions on ways to organize my SEO, cost per click and stuff, but is easy on my brain?...

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On my blog I have Google AdSense on it. My question is the ads that are displayed are not about the content that I'm writing about. I don't get it. my blog is on knife defense (unarmed against a knife attack). My ads are showing emergency notification and automated notification. Here is my blog site: knife self-defense...

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I'm a member of the Google AdSense program and find it a pretty decent way to earn some extra spending money from my Web site, but I'm wondering if there's a way for me to make a few bucks helping people sign up for and use Google's AdWords program? By the way, I'm in your Amazing Results with AdWords course and it's inspired me quite a bit!...

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I'm a happy subscriber to your splendid Blogsmart News newsletter and was glad to get a link to the amazing results with adwords lecture you did with Joy in the latest news. But I can't save it? How the heck do I save an mp3 file when the link is in an email message?...

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I have a problem with my Google Adsense, I have placed it on my blog as per your directions [see Get Started with AdSense]. The thing is when I place the code in my template and preview it, is all ok, but when I publish it I get the PSA adverts instead (I changed it now to a white fill). The strange thing is that when I click on the individual posts the adsense adverts...

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